A website domain name is as important as your website. It represents your unique online identity in the internet world. It is also one of the reasons why your website can perform better than others. But what are the secrets while choosing a perfect domain name for a website? Truthfully the secrets are well-known to everyone but users sometimes ignore the value of a good domain name or just do not have time to pick the best out of the rest. In this article, we will discuss few easy tips which are essential to carefully select a name for your website.
Users can always change the domain name after creating their website, however, the process is time-consuming and complex. This is why it is always advisable to brainstorm when deciding the identity of a website. Domain names are to websites what names are to people. You might want to ensure that your domain name reflects your business. It is also always helpful if it’s catchy and simple for others to remember.
Creating a unique identity or a brand value helps in attracting a larger audience and increases business. Similarly, online business identity should be a carefully chosen, unique and relevant name with below mentioned crucial qualities–
Unique
This is a no brainer. First of all, you want exclusivity for your brand or website. Secondly, having a domain name that has been trademarked, copyrighted or already in use can attract legal actions against your business. Hence, it is advisable to research first before deciding a domain name.
Longevity
First and foremost, keep in mind the vision for your brand or business. This is important as you don’t want to get stuck with a name that does not represent the business after a few years of operation. For example, a personal name is a very good option if you are the brand or planning to create a brand around your name. Also, changing a name will take the same effort in creating awareness for a new one with additional cost.
Short and Simple
A short and simple name is non-negotiable. If you want to bring your visitors back to your website and increase the traffic, it’s essential to have a user-friendly domain name. You want people to remember your website name correctly. This means that avoid any complicated abbreviation of a common word, an unfamiliar slang or incorrect spelling and so on.
No complex names with hyphen or numbers
As mentioned earlier, simple names are easy to remember and unnecessary numbers or hyphens can complicate a domain name. Avoid these whenever possible or register multiple versions of that name and forward them to the main website.
Has Keywords
Including keywords, related to the business or website, in the domain name is a popular feature. It is good for marketing as well as easy to remember for everyone. For example, it is always good to consider relatable keywords such as city names or country names if you are looking to cater to a particular region or country. This brings us to the next obvious quality.
Memorable
Your domain name should be captivating and memorable. If you are creating a new word or trying something extraordinary then try testing it by sharing it with your trusted friends or marketing team. At the end of the day, you want a name that can leave an impression on the audience.
The domain name has a significant role to play in deciding the success of a website. The characteristics of a good domain name mentioned above will be helpful while landing on the final name after careful consideration. As a final suggestion, anyone struggling to decide a proper name can use online tools to automatically generate useful domain names. Few popular domain names generators are like Wordoid, Domainhole, Lean domain search, Shopify business name generator, Nameboy, Domain puzzler and so on. You can also use them to customize the suggestions to your advantage.
Sonal Mishra is a management graduate from Pune. She comes from finance background and has found her true calling as a writer after gaining corporate experience for almost six years with companies like Capgemeni and HSBC. She has transformed her love for writing into a full time profession and currently works as a freelance content creator.
